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Cooter Brown

The Marketing Genius of Stormy Kromer

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Cooter Brown

Whoever bought the company is doing a fine job.  Based on recent examples I've seen they're still making good stuff for a fair price.  Importantly they are expanding the market beyond us Elmer Fudd types with creative ideas for new products.

 

Just as importantly they are employing people in Ironwood/Hurley where all their products are made.  It's not exactly an area on fire economically.

 

So do your part and get a Critter Kromer!

 

54800-305-AI1__54389.1527871394.jpg.7677564322f469e8433af729151bea83.jpg

 

...among other things:

 

https://www.stormykromer.com/

 

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john mcg

I like it! I assume they have one or two to match my 'Grouse' Kromer?

I will look.

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Thunder Bay

Touché!  Hilarious and well played...

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MichiganMan

Every year in Marquette they offer free "stormy kromer" tattoos and you get a free cap for being lifelong advertising. Normally the line is too long and not every gets one is what I hear because the demand is so high. I'm not a tattoo guy but that's kinda a neat idea.

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dogrunner

I like there hats I have 4 of them. The gray one is big enough to keep all the rain off me. 

E1778498-7954-41F9-AE93-0B24126C1CAF.jpeg

B0792DD1-CE5C-4F20-8B4C-41FFD777A68B.jpeg

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grouse28

Love it! I have two SK hats.

will have to check the SK tattoo, to match my Yeti tattoo.

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studdog

Marketing phenomenon !  Take an inferior product and make it a smash hit.

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mister grouse

I have spent the weekend studying the catalogue.....phrases that are oh so now are really catching my eye...."the classic depot look" ....."globally sourced materials"....

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Cooter Brown
37 minutes ago, studdog said:

Marketing phenomenon !  Take an inferior product and make it a smash hit.

I'll disagree with this.  The original hat is a fine piece of outdoor gear.

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john mcg
1 minute ago, Cooter Brown said:

I'll disagree with this.  The original hat is a fine piece of outdoor gear.

I agree..it is simple and effective without a lot of bulk.

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oak stob
2 hours ago, studdog said:

Marketing phenomenon !  Take an inferior product and make it a smash hit.

 

No better cap made, for what the cap offers.

 

Playing off of cap success with more products....happens.

 

Still, no better cap made, for what the cap offers....but, some folks simply do not have a face for a Stormy Kromer.

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john mcg
10 minutes ago, oak stob said:

 

Still, no better cap made, for what the cap offers....but, some folks simply do not have a face for a Stormy Kromer.

This is something that has occupied my thoughts these years.

 

IMG_5934.JPG

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MNice

Another great product consumed by trends...perhaps Lumbersexuals. The Duluth Pack shell bag transgressed into a purse and a murse , just saying.

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SelbyLowndes

They do look nice, especially when customized with a can of spray paint...SelbyLowndes

 

IMG_6543_zps90qbhntl.jpg

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Cooter Brown
20 minutes ago, MNice said:

Another great product consumed by trends...perhaps Lumbersexuals. The Duluth Pack shell bag transgressed into a purse and a murse , just saying.

That was the point of my original post.  Without diversifying their product line and marketing beyond the Elmer Fudd crowd they wouldn't have survived and wouldn't be providing much needed jobs in Ironwood/Hurley.  And we might have lost a practical hat.  Good for them!

 

I suspect some Patagonia customers would be horrified by how much of the company's stuff is bought by hunters--and by the fact that Yvon Chuinard hunts.

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